Audiences are Resources that are used in visualizations of Segments and Segment Transforms. Audiences point to either a Segment or Segment Transform and supply additional metadata about how they should be visualized.

Creating Audiences

For the most part, additional parameters to the Audiences creation endpoints should be ignore. Most users will simply need to either

  • supply a preexisting segment_id or segment_transform_id; or
  • embed a creation request for a Segment or Segment Transform in the payload of the Audience creation request

In the latter scenario, the API will first create the appropriate Segment or Segment Transform before finally creating an Audience pointed at it.

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No Console Support

Audiences are not supported in the Console.