Segments

Mira defines a Segment as an arbitrary set of users. Behind the scenes, a Segment can be thought of simply as a list of unique user IDs. This set of users can be populated from a variety of sources, such as:

• platform-wide, default Segments available to all users
• an upload of user IDs from a CRM
• a specification for a set of POIs and a time frame
• combination of two existing segments

There are multiple types of Segments. Segments have a type parameter, which is either inferred based on other provided parameters or set explicitly by the user. The segments and associated types are:

• Standard Segment - a shell, usually used by the Mira platform for default-provided segments. STANDARD
• POI Segment - a segment populated by historical visitation to sets of Mira POIs. LOCATION
• File-based - a segment based off an upload of MAIDs. FILE_BASED
• File-based location - a segment populated by historical visitation to a set of user-defined locations, contained in a file. FILE_BASED_LOCATION
• Composite Segments - a logical specification (ANDs and ORs) that combines multiple segments together. COMPOSITE
• Ephemeral - a short-lived segment created for a single operation rather than stored for reuse. EPHEMERAL

Segments are either created by you, the user, or have been created by Mira and made available through our standard taxonomy.

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Limited Console Support

Currently, composite segments cannot be created in the Mira Console.