Segments

Mira defines a Segment as an arbitrary set of users. Behind the scenes, a Segment can be thought of simply as a list of unique user IDs. This set of users can be populated from a variety of sources, such as:

• platform-wide, default Segments available to all users
• an upload of user IDs from a CRM
• a specification for a set of POIs and a time frame
• combination of two existing segments

There are multiple types of Segments. Segments have a type parameter, which is either inferred based on other provided parameters or set explicitly by the user. The segments and associated types are:

• Standard Segment - a shell, usually used by the Mira platform for default-provided segments. STANDARD
• POI Segment - a segment populated by historical visitation to sets of Mira POIs. LOCATION
• File-based - a segment based off an upload of MAIDs. FILE_BASED
• File-based location - a segment populated by historical visitation to a set of user-defined locations, contained in a file. FILE_BASED_LOCATION
• Composite Segments - a logical specification (ANDs and ORs) that combines multiple segments together. COMPOSITE

Segments are either created by you, the user, or have been created by Mira and made available through our standard taxonomy.

🚧

Limited Console Support

Currently, composite segments cannot be created in the Mira Console.