Mira can use mobile location data itself as the conversion environment. In this way, we can measure the effect of OOH exposure on users converting to a physical location. This is sometimes referred to as footfall or walk-in conversion.

Because this uses our "always-on" mobile location data, we don't strictly need to set up anything before the campaign begins. This has the added benefit of being able to run attribution studies retroactively, potentially months after a campaign has already finished.

Configuration Considerations

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No Pre-Campaign Configuration Needed

We do not need to rush to set up this conversion environment before the pre period or start of a campaign.

However, it is good practice to see the location list before the attribution is sold so we can opine on whether there are enough locations to measure.

All we need to configure this is a description of locations to be tracked, either as a set of addresses, lat/lons, or actual polygons in a GeoJSON file