Static exposure sources are those that do not change during a campaign, with a few exceptions.

When we join static exposure sources to location data, the time component is ignored, except for any campaign or flight dates that are specified. Thus, the main use of the static source is for traditional, "always-on" static OOH media, such as a physical roadside billboard.

File Types

There are two file types that we accept for static exposure: rectangular (CSV, XLSX) and GeoJSON

Rectangular Data

This is a rectangular, table-like data format, such as CSV or XLSX. The most common use of this is for traditional OOH media plans. We require the following fields:

• latitude - latitude of the OOH unit
• longitude - longitude of the OOH unit
• unit_id - unique identifier of the OOH unit

Optional fields include:

• facing - direction the unit is facing
• any additional fields to be used in cuts

GeoJSON

GeoJSON would most likely be used for special applications, such as arena sponsorships. GeoJSON is a specification that allows the user to communicate the exact shape of the geofence, which takes care of all parameters that are used in Rectangular Data that deal with the shape (latitude, longitude, facing). Thus, the only additional fields needed for GeoJSON are any cut fields that are being provided, and the unit ID.

For example, here is a GeoJSON file with a single unit, abc-123, that has some additional cut fields.

{
  "type": "FeatureCollection",
  "features": [
    {
      "type": "Feature",
      "properties": {
        "unit_id": "abc-123",
        "market": "NYC",
        "creative_name": "blue_1920x1080.png"
      },
      "geometry": {
        "type": "Polygon",
        "coordinates": [
          [
            [
              -73.98073196411133,
              40.76489265666703
            ],
            [
              -73.98080706596375,
              40.76478701897443
            ],
            [
              -73.98072123527527,
              40.764730137070416
            ],
            [
              -73.98063540458679,
              40.76473826305968
            ],
            [
              -73.98056030273438,
              40.76479514495674
            ],
            [
              -73.98057103157043,
              40.764860152779484
            ],
            [
              -73.98066222667694,
              40.764893672413244
            ],
            [
              -73.98073196411133,
              40.76489265666703
            ]
          ]
        ]
      }
    }
  ]
}