Segment Audits
Overview of the audit mechanism provided for location-based segments
Mira has partnered with Location Sciences to bring 3rd-party auditing to location-based audiences. With this, customers can be assured that they are buying against the highest quality location data, and that the segments and audiences created represent actual visitation.
When defining a POI segment, and audit can be requested by specifying the audit_grade parameter. There are two possible values for this, OPTIMAL and MODERATE.
OPTIMAL audiences are the "default" when requesting an audit, but if this is less important to you, you can relax the constraints to MODERATE and get better scale.
Limited Console Support
POI segments can be created with audit grades applied, but audits are not delivered in the Console.
Updated 11 months ago