Campaigns

Campaigns are one of the core abstractions for Attribution. Campaigns can be used in a variety of ways, but they are perhaps best understood by what they contain:

• Name
• Description
• Start and end dates
• Studies

In most cases, a campaign corresponds to an OOH media campaign - with multiple formats and venue types, vendors, and markets - across a single date range.

Creating a campaign

• Navigate to the Campaigns page
• Click the + New Campaign button
• Provide details for the name and description of the campaign.
• Set the timeline for the entire campaign. Keep in mind that this campaign may include multiple studies with different timelines, so make sure that this date range takes into account all potential studies.
• Choose the Advertiser that you are creating this campaign for.