Create An Advertiser

To create an advertiser, click the + New Advertiser button in the top right of the page. The only information required for an Advertiser is a name; descriptions are optional.

Create Conversion Properties

Web

To create a Web Property,

• Navigate to the Conversion Property view
• Click the + Create New button and select Web (Pixels).
• Provide a name an optionally a description, to help you identify this Property
• Select a Property Provider. Currently, the platform only has one Provider: Barometric. Select this every time.
• Optional: Select an advertiser this Property is associated with
• Note the web property URL. This should be a well-formed URL, like https://mira.co

After a Web Property is created, Pixels can be created as children of that Property. To create Pixels:

• Navigate to the specific Conversion Property's page
• Scroll to the pixel section, and click the + Add Pixels button
• Give the Pixel a goal name, such as "sitewide" or "conversion". This corresponds to the unique action you will track.

App

To create an App Property in the Mira Console,

• Navigate to the Conversion Property view
• Click the + Create New button and select App (SDK Postback).
• Provide a name an optionally a description, to help you identify this Property
• Select a Property Provider. Currently, the platform only has one Provider: Barometric. Select this every time.
• Optional: Select an advertiser this Property is associated with
• Select the Analytics SDK Provider
• Select the SDK/App Type (iOS vs. Android)
• Note the App Store ID.
  • For Android apps, this is usually a package name such as com.example.awesomeapp
  • For iOS apps, this is a numerical ID

Create A Campaign

• Navigate to the Campaigns page
• Click the + New Campaign button
• Provide details for the name and description of the campaign.
• Set the timeline for the entire campaign. Keep in mind that this campaign may include multiple studies with different timelines, so make sure that this date range takes into account all potential studies.
• Choose the Advertiser that you are creating this campaign for.

Create a Filtered Source Within the Campaign

• Navigate to the Campaign for which you want to create a filtered source
• Click the Sources tab
• Click the + New Source button and selected Filtered
• Give the Source a name and optionally a description
• Select the upstream source to which the filter will apply
• Click the + Add button to add a new filter
• Select a preexisting column on which the filter should operate, or type in your own
• Select an operator to use for the filter: equal to, not equal to, in (a collection), not in (a collection)
• Enter the values that the operator should use, and hit enter after each value

Create A Study Within the Campaign

To create a new study in the Mira Console,

• Navigate to the Campaign you wish to study
• Click on the Studies tab
• Click the + New Study button
• Select the type of study. Most users should select the Four Prop Lift Test
• Provide a study name and description
• Choose an attribution window, in days
• Set the study date range. The Start and End dates will default to that of the Campaign the Study is a child of. If using a pre period, these dates will automatically be set based on the attribution window. However, they can be manually overridden.

Associate Conversion Properties With Study

After a Study has been created, it needs to have Conversion Properties associated with it. To do this,

• Navigate to the specific Study
• Scroll down to the Conversion Properties section
• Click the + Add Properties button
• Select the Properties you want to add one at a time, and click the save button.

View Results

Results will be made available after the campaign ends.