Miscellaneous

Guides that support campaign work without belonging to any one stage of it.

• Advertisers - organisational containers grouping the Campaigns, Properties, and other resources belonging to one brand.
• Plans - profiling a proposed buy's audience before the media is purchased, using vendor inventory loaded as Network Sources.
• Automated Data Exports - delivering exposed device identifiers to an S3 bucket, a DSP via LiveRamp, or a survey and retargeting partner.