Reporting is where a Campaign stops being configuration and starts being an answer. Every Campaign has a reporting surface, and what appears on it depends on what the Campaign was set up to do.

Two things are worth knowing before reading any of it.

Not all reporting requires measurement. Demographic reporting is derived from exposure alone, so it is populated for any Campaign with an associated Source - no Study, no conversion properties, no waiting for a campaign to finish. Measurement reporting requires a Study and appears as that Study computes.

Reporting updates while a Campaign runs. Figures move as exposure and conversion data accumulates, and settle once a Study is delivered. An in-progress report is a real reading of partial data rather than a draft.

What Is Available

Report	Requires	Available
Demographic Reports	A Campaign with exposure	As soon as exposure is computed
Incremental Lift Reports	A Study with conversion properties	As the Study computes
Survey Reports	A brand lift survey	Once fielding is under way

Every report can be exported to a slide deck, and most carry AI-Powered Insights that summarise what a chart shows in prose.

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The Numbers Are Never Written by a Model
AI-generated captions and summaries describe the results; they never produce them. Every figure in the Console and in an exported deck - lift, confidence interval, sample size, benchmark, demographic percentage - comes from the measurement pipeline.